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eCRM Defined
eCRM Solutions
eCRM Process
Engines of eCRM
Technological Challenges
Problems in eCRM Systems
Keys to Success
Paradigm Shift
Conceptual Architecture
Conclusion
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*eCRM Defined
eCRM is the use of technology to provide customers with self-service direct access to an organization.
Operational eCRM Solution
Analytical eCRM Solution
Collaborative eCRM Solution
CRM vs. eCRM Solution
Traditional CRM Solution : indirect interaction with customers through employees
eCRM Solution : direct interaction with
customers (Automation)
*Conclusion
Paradigm Shift
Emergence of Architectures
Development of Vertical CRM Solution
¡°Information is a Commodity¡±