소개글

Nowdays` travel agencies are facing an era of consumer-orient satisfaction which will result in a phenomenon of the diversification of goods for the increase of the consumer`s disposable incomes as well as the increase of their leisure. So, in order to success in positively coping with the environmental change through the effective marketing sales promotion activities of travel service businesses, the detail purpose of researches in accomplishing it as well as the searching its measures are as a lower rank promotion mix. Therefore this study discribes how travel commadity sales promotion stratigies are satisfied with their client, and suggest: some good models through m analysis of the folloeings. First, traditional strategies. 1) advertising, 2) circulation route, 3) publicity public relation and 4) personnel selling. Second, new commodity and new client creation strategies. 1) tour factoring strategy, 2) travel commodity exchange strategy, 3) office lady strategy, 4) airtel strategy, o) packsack travel strategy, 6) franchise strategy and 7) cultural commodity strategy.

관련정보

저자 : 고석면, 이재곤 (Suck Myon Ko and Jae Kon Lee)
제목 : 연구논문 : 여행상품 판매촉진 전략에 관한 연구 ( Research Article : A Study on the Sales Promotion Strategy of Travel Commodity )
발행학회 : 한국여행학회
출간년도 : 1997

  연구논문 , 판매촉진 , 여행상품 , promotion , strategy

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