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¸ñÂ÷ Brand Resetting & Differentiation

1. The Situations of Caferoma
2. S.W.O.T Analysis
3. Marketing Proposal
4. Conclusion
º»¹®³»¿ë Why?
1. Low Brand Recognition.
2. Caferoma¡¯s expensive price.
3. Old Fashioned Brand Image.

What might be the important factors when customers purchase coffee.
 
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